CRM Software

CRM Microsoft Software

Microsoft CRM, also referred as Microsoft Dynamics CRM has for now pretty long career path since 1999. So far MS CRM proved to be excellent solution for companies with the offices located in various business metros and needing web based coordination. MS CRM is MS Internet Explorer application, which could give your access to your customers, leads, prospects, services. It also opens good connection to Great Plains Microsoft Dynamics GP in the form of integration. In short future we also expect Microsoft to integrate CRM with other leading ERP applications, such as Axapta.

Outlook Client. This was very bright idea from Microsoft side to have outlook client as a presentation for Microsoft CRM data. Outlook has such nice features as synchronization and then working offline. If you have outlook client for CRM - you can download your customers, leads, contacts, and event properly programmed custom features, then work with them and finally synchronize them back to MS CRM database

MS CRM Integration. As the task itself it is not difficult or challenging one. You can deploy MS SQL Server linked server to show your third party or even heterogeneous data on MS CRM screens. However, when we are talking about enabling working offline - we should get different approach. Your third party system should feed data into MS CRM database - through MS CRM SDK custom utility. In CRM itself you should stick to MS CRM user defined fields. If you take this direction - MS CRM custom features will be taken by Outlook client and synchronized with local machine. Your third party data could reside as it was mentioned in heterogeneous platforms: Oracle, DB 2, Sybase, Lotus Notes Domino, SAP, Pervasive SQL 2000, Ctree or any ODBC compliant database.

Typical Industries. The most popular industry to deploy MS CRM as we saw so far is Transportation & Logistics, where MS CRM is usually integrated with Cargo/Shipment tracking database. Other industries, deploying CRM are: Education, Recruitment & placement, publishing & advertising. MS CRM is getting market in such industries as aerospace & defense, wholesale & retail, pharmaceutical, oil & gas, biotechnology, medicine/hospitals, non-profit

Movement down to small and tiny companies - this is completely new trend for CRM market. We know the examples when 5 employees companies make a decision to implement and have surprising success in Microsoft CRM implementation.

MS CRM implementation 2 pennies advice. Microsoft Dynamics CRM is often picked by Microsoft oriented companies, where they are comfortable to support such technologies, as Exchange, IIS, SQL Server, Active Directory, BizTalk, Message Queue. Considering said above means that MS CRM is often self implemented in its technical and installation component, leaving really something like really black side of the moon integration side to external consultants.

 

 
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